It started out simply enough. There was a tweet sent out last Monday from the official Twitter account of the Yankees Media Relations Department (@YankeesPR). The announcement was made to signal the start of the second annual HOPE Week initiative at Yankee Stadium. For those of you that don’t know, HOPE Week is a community outreach program designed to bring to light five remarkable stories meant to inspire and encourage individuals into charitable actions within their own communities. Having been incredibly touched by the stories from last year, I immediately responded and volunteered the help of myself and the Bleacher Creature crew. To say that I was surprised to receive a reply is an understatement!
I was contacted by Connie Schwab, Media Relations coordinator for the Yankees, asking me to stop by the press gate to chat about possible ways for the Creatures to participate. I don’t know about you guys, but being contacted by the Yankees organization in any sort of official capacity is quite intimidating. There is such a sense of a veiled, closed door secrecy that surrounds the whole organization that I was quite pleasantly surprised to be greeted by Connie’s warm smile. I was genuinely flattered to even be asked to brainstorm ideas, and downright broke into a cold sweat when I was handed my Bald Vinny media pass and escorted to the press box. I’ve only missed one game in the new park, but this was my first time seeing the stadium unobstructed from behind the plate. I literally had to pause, take a deep breath, and compose myself before I could even concentrate on our conversation!
We quickly scanned the HOPE Week schedule and found the perfect event for the Creatures to participate in. On Thursday, it was planned, the Yankees would play host to a camp of special needs children for a game of tee ball on the field after the game. Connie explained that Yankee players as well as front office staff would be on hand to cheer and hold up signs to encourage the kids that were playing. She suggested that the Creatures attend and Roll Call the kids from both teams. It was an excellent idea, and the perfect way for the Creatures to get involved. Cheer and be rowdy? That’s pretty much in our job description!
It took two more days to hammer out the details, which mainly involved getting permissions granted from the organization. I was invited back up to the press box Wednesday night to meet with Jason Zillo (Director of Media Relations) and Mike Margolis (Media Relations Manager) to discuss our involvement. Once again, I have to say that working with Jason and his staff was a pleasure. Within moments of completing our handshake agreement, I was furnished with a printed roster of players as well as a media packet with background information on the Beautiful People organization. While scanning the materials, I was presented with 100 copies of said roster to distribute to the Creatures, so we were all on the same page. Talk about professional service! It was really impressive to see the inner-workings of the team, especially in the middle of the game (for those that don’t know, the media relations department also provides stats/updates to the media during the game. To say they are busy is putting it mildly.).
By the time I got home from Wednesday night’s game, it was almost 1:30 in the morning. Bleary eyed, I logged into Facebook and created an event for the following day. I sat there for nearly an hour, clicking through my entire friends list inviting Creatures to the event. While I had posted some teaser messages earlier in the week, I was hesitant to relay details until I knew that the event was confirmed. I was certainly worried about our attendance. It was a weekday afternoon game, with very little advance notice. I knew a lot of people would have prior commitments (like jobs) and that many might not make it. But, deep in the recesses of my mind, I was also very sure that I could rely on the group and that my Creatures would not let me down.
Thursday’s game was pretty much a blur. I remember Roll Call, but after that I was busy coordinating our participation in the event. That morning I had taken the roster and broken it down phonetically, so we knew exactly how we would cheer each player. I was back up in the press box making new copies of the roster, in between meetings with security and seemingly three million text messages from Creatures not at the game, but planning to participate. It was hectic to say the least, but incredibly exhilarating. I knew we were about to do something incredibly special, and I really wanted to be sure we would have the best showing possible. Read More »



















